THIS WEEK’S OTHER FEATURED BOOKS, “LISBETH,” BY MARINA BROWN AND “DAMAGED GOODS,” BY C.A. HOCKING, CAN BE FOUND BY SCROLLING DOWN BELOW THIS POST, OR BY CLICKING THE AUTHOR’S NAME ON OUR AUTHOR PAGE.
THE BOOK: The Happy Soul Industry
PUBLISHED IN: 2009
THE AUTHOR: Steffan Postaer
THE PUBLISHER: Inkwater Press
SUMMARY: A modern fable about good and evil – God hires an ad agency to improve Heaven’s “brand” image and all hell breaks loose.
THE BACK STORY: The concept of this book struck me like an epiphany and I knew I had a good story before I wrote the first words. A year later I wrote a screenplay as well.
WHY THIS TITLE? In the book it’s the name of the company God uses to front for Heaven.
WHY SOMEONE WOULD WANT TO READ IT: Advertising is a business predicated on creating false desire, one that makes people covet what they don’t need. In this satirical and provocative story, advertising and religion collide in a perfect storm, making The Happy Soul Industry a perfect concept for these interesting times.
“So when you read this book, look past the religion and past the advertising on to something far more important, look to the people, look to yourself, your actions and how they’re affecting you and everybody around you. This book might help you find out something new about yourself.” — -Zachary Bonnan, 2009 Amazon Review
“I picked it up and knocked it out in a couple of sittings, unable to put it down. It’s an engrossing, great read. My only qualm is that it ended quickly…leaving me with the question, “What happens next?” — -Jeff Louis, 2010 Amazon Revuew
“I couldn’t help but smile when he cast a woman as God.” — -LAWoman071, 2009 Amazon Review
“Steffan uses his insider access and his insight into humanity to pen an entertaining story with a great message for anyone in the business — or not.” — -LaxDad, 2008 Amazon review.
AUTHOR PROFILE: A copywriter by trade, Steffan is renowned for his provocative work on behalf of Altoids, The Curiously Strong Mints. Other highlights of his career include co-authoring the famous “Not your father’s Oldsmobile” for General Motors. His pop culture blog, Gods of Advertising is on the Business Insider “must list” and a WordPress award winner. Steffan’s other novel, The Last Generation was optioned for a cable series by Disney Touchstone.
WHERE TO BUY IT: Amazon, Barnes & Noble, most online booksellers…
CONTACT THE AUTHOR: Twitter: https://twitter.com/Steffan1.